Stickam Top Online Video

According to recent statistics from Nielsen On line’s VideoCensus online video measuring service, Stickam, a live webcam chat community, is currently the #1 online video destination among youths 12–17.

With over two million users, Stickam’s community is now made up of 44% youth, ranging in age from 12 to 17. Buzznet.com and Atlantic Records, two music-focused websites, came in second and third place, respectively, with 43% of the user base for that age range.

By combining panel and census research approaches, VideoCensus discovered that in April, youngsters spent more time viewing internet video at home and consumed more streams per person than adults over the age of 18.

During the month, children ages 2 to 11 saw an average of 51 streams and 118 minutes of online video per person, while adolescents ages 12 to 17 watched an average of 74 streams and 132 minutes. Over-18s watched 44 streams and 99 minutes of internet video on average.

According to Nielsen, the top 10 online video destinations for children ages 2 to 11 and teenagers ages 12 to 17 show that children have comparable interests both online and offline.

Teenagers use the internet to view music videos, movie trailers, and footage of other users, while younger children tend to go toward websites featuring popular children’s toys and TV shows.

According to Michael Pond, senior media analyst, Nielsen Online, “today’s kids don’t know—or don’t remember—a period when they weren’t going online. As a result, their adoption of online video has been smooth.” “The Web offers an interactive aspect that children really love and gives another platform for their interest in TV shows, toys, movies, and music.”

When rated by unique viewer composition percent, Disney Records had 50% of the market share among children ages 2 to 11 for internet video. MyPets and EverythingGirl.com were close behind with 48% each.

Pond said, “We see publishers incorporating video into games, music, and other content among the top sites for the younger population to increase interaction with this multimedia generation.”

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